Book

Case Study 01 / 09

Proposal Pipeline

I run this for my own agency's proposals. Four agents: a planner, a drafter, a checker, a reviewer. A call transcript goes in one end, a finished scope comes out the other, and the first human read is the last pass before it ships. This page is the anatomy.

06 Steps Before 02 Stay Yours
Brutalist press object on charcoal
01The Workflow, BeforeEvery badge is you
01
The CallYou

You take the sales call and promise the scope by end of week.

02
The NotesYou

You re-listen to the recording and pull the scope out by hand.

03
The DraftYou

You open an old proposal and start swapping names.

04
The CheckYou

You check the numbers against what you remember saying on the call.

05
The ReviewYou

You proofread your own writing, so the mistakes you can't see stay in.

06
The SendYou

The proposal goes out whenever you find the hours, and the deal cools while it waits.

02The Same Workflow, Running on AgentsSame steps, new owners
01
The CallYou

You take the call. That part is the business.

02
The NotesAgent

A planner agent reads the transcript and maps the scope: phases, deliverables, assumptions.

03
The DraftAgent

A drafter agent writes the full proposal in the house format.

04
The CheckAgent

A checker agent reads the draft against the transcript and flags anything you never said.

05
The ReviewAgent

A reviewer agent makes the pass a partner would: tone, pricing logic, holes.

The Hand-Off 06
The SendYou

The finished draft is in front of you before the deal cools, and the last read is yours.

The Hand-Off · Four agents in, one read out

03The System MapYou sit outside the loop
Planner
Drafter
Checker
Reviewer
The Pipeline
The Last Read
YouOutside the loop
04The ArtifactsWhat the pipeline produces
The finished proposal in the house format, checked against the transcript.
Everything the draft says that you didn't say on the call.
05What Stays Yours
  • You

    The call. Agents don't take meetings.

  • You

    The price. The pipeline drafts a number; setting it is your call.

  • You

    The send. Nothing leaves with your name on it that you haven't read.

06The Verdict FrameWhat a session would call this

In a session, this workflow gets one of three verdicts: automate it now, fix it manually first, or leave it alone.

A proposal pipeline earns "automate it now" when the format is already stable and the calls keep coming. If every scope you write is a one-off, it's "fix it manually first": the template gets locked by hand before any agent touches it. And if proposals are rare in your business, leave it alone. A pipeline needs volume, and yours would mostly sit idle.

Sixty minutes. The spec for this, written live.

Book the session
Next Case Study Outreach Engine