Google is testing Google Posts higher on the business panel

Google seems to be testing a higher spot for Google Posts on the local business panel. Posts are the updates a business shares on its Google Business Profile. Ben Fisher saw them move up for three days, then back down for three. Google has not said anything about it. It is a test, so plan for both spots.

What was spotted

Barry Schwartz wrote it up on Search Engine Roundtable on Oct 19, 2026. He wrote that Google seems to have moved the Google Posts section of a local knowledge panel higher up on the page. Google moved that section to the bottom of the panel in 2018. Now it seems to be moving back up.

Ben Fisher posted about it first on LinkedIn a few days before that. He wrote that the panel is "now testing a higher position on posts". He also said, "Now every 3 days I am seeing posts move up and then 3 days later they move down". Barry said he was seeing the higher spot himself when he wrote his post.

What we don't know

Google has not made a statement. The article does not say how many businesses see the higher spot, where, or if it will stay. Barry thinks a higher spot will likely get more businesses to add posts. That is his guess, and I think he is right.

What a Google Post is

Google's Business Profile help page lists three kinds of posts. An update shares news about the business. An offer is a sale or deal, and it needs a title and dates. An event needs a title and start and end dates. Each one can carry a photo or a video. On a computer, posts show in the "From the owner" part of the profile. Google also says posts older than 6 months are archived unless a date range is set.

How I read it

If the section moves up, your newest post sits near the top of what a customer sees before they call. A post from last season up there tells them nobody is watching the profile. A fresh post with a real photo tells them someone is.

What I would do

I would search the business name on Google and find the posts on the profile. Then I would check the date on the newest one. If it is old, I would post one real update this week. Pick something that actually happened. A job you just finished, a new item, or holiday hours. I would use a photo the owner or the staff took, and skip stock photos.

Keep the text short and say what is new. Leave the phone number out of the post text. Google says a post with a phone number might get rejected if it can't be tied to the business. The phone belongs in the profile field made for it.

Google lets you schedule a post or repeat one weekly or monthly. I would pick a pace the owner can keep. A repeat helps while the post is still true. For an offer, set the dates so it drops off when the deal ends.

What to do next

Get Seen is the Gman Creations service for websites and Google presence. It includes help setting up or improving an eligible Google Business Profile, with accurate details and a link to your website. You send a brief or book a discovery call, and you get a written scope and quote after we talk. The build does not start until you approve that scope. Sending the brief is not a purchase. Get Seen does not promise rankings, and Google decides where things show. An earlier post covers what Google lets you put in posts. Book a discovery when you want a human look: cal.com/shohgman/discovery.

If Google keeps the higher spot, your newest post may be one of the first things a stranger reads about you. Make sure it is one you would want them to read.

FAQ

Did Google move Google Posts higher for everyone?

No. It looks like a test. Ben Fisher saw posts move up for 3 days and back down for 3. Google has not said anything.

When did Google move posts to the bottom of the panel?

In 2018, per Search Engine Roundtable.

How often should a business post?

Google's help page does not give a number. Post when something real is new, at a pace you can keep. Google lets you schedule posts or repeat them weekly or monthly.

Do old posts stay up forever?

No. Google says posts older than 6 months are archived unless a date range is set.